Xiaomi, Samsung Top Choices for Smart TV in Indian Market for Q3 2022: Counterpoint

India's astute TV marketplace recorded a 38 percent year-on-year maturation successful shipments during the July-September quarter, chiefly driven by festive play supplies, aggregate caller launches, discount events, and promotions, said a Counterpoint Research report.

According to the report, planetary brands led India's astute TV conception with a 40 percent share, followed by Chinese brands with a 38 percent share. While the Indian brands showed the fastest growth, doubling their stock to 22 percent of the full astute TV shipments.

"The stock of smaller size TV is increasing, with 32-inch to 42-inch displays making up astir fractional of the full shipments during the quarter. Although LED displays stay the preferred choice, precocious exertion displays specified arsenic OLED and QLED are gaining ground," the study said.

Now much models are being launched with QLED displays. Besides, Dolby Audio and amended speakers are different features that are progressively being provided by brands, it added.

"Smart TV penetration of wide shipments reached its highest-ever stock of 93 percent during the quarter," said the report, adding, this penetration is expected to spell up further owed to much launches successful the sub-Rs. 20,000 terms range.

During the quarter, the publication from the online channels successful the full shipments accrued to 35 percent arsenic each large e-commerce platforms offered assorted promotions and discounts, on with exclusive launches, during the caller festive play sales.

Xiaomi (which includes Redmi's share) continued to pb the astute TV marketplace successful the 3rd 4th of 2022 with an 11 percent marketplace share, followed by Samsung with 10 percent stock and LG with 9 percent.

During the quarter, OnePlus grew 89 percent YoY, cornering an 8.5 percent stock successful astute TV shipments.

While the homegrown marque VU stock was much than doubled successful the 3rd 4th of 2022, the study added.

According to the report, galore caller Indian brands are entering the highly competitory astute TV market.

"OnePlus, Vu and TCL were the fastest increasing brands successful the astute TV conception successful Q3 2022," said Counterpoint Senior Research Analyst Anshika Jain.

Once again, LG has secured the 3rd spot owed to the instauration of caller models, particularly successful the Rs. 20,000- Rs. 30,000 terms range. Other emerging brands successful the apical 10 included Realme and Haier, she added. 

Affiliate links whitethorn beryllium automatically generated - spot our ethics statement for details.